Jude's Groundbreaking Partnership to Enhance Bladder Care

This year, we were privileged to help 70,000 people reclaim their independence from bladder weakness, from reducing leaks, easing urgency, to restoring a good night’s sleep without frequent wakings for the loo. We’ve been deeply inspired by the stories you’ve shared in our community: from rediscovering a love for hiking and running to something as adventurous as galloping across a Texan ranch! It’s these moments of freedom and joy that drive everything we do at Jude and remind of us the impact that innovative solutions can have for our bladder health.

As we start 2025, we’re thrilled to share some incredible news - and it’s all about giving you even better ways to take back control of your bladder health.

Science-backed solutions, natural ingredients 

At Jude, we’re committed to creating effective, science-backed solutions to tackle bladder challenges head-on, from overactive bladder (OAB) and incontinence to other urogynaecological issues. This means constantly innovating and ensuring that every product we offer is safe, natural, and truly works to improve your quality of life.

As part of this mission, we’re proud to announce a groundbreaking collaboration with Dr. Yousif Shamsaldeen, a Lecturer in Pharmacology at the University of Brighton. Together with Jude’s scientists, Dr. Shamsaldeen is testing innovative, natural treatments to safely alleviate the symptoms of OAB and incontinence experience by women during menopause and postmenopause.

A perfect combination of expertise and passion 

Dr. Shamsaldeen brings a wealth of academic knowledge and real-world passion to this partnership. His work focuses on bridging the gap between cutting-edge research and practical solutions that improve patient outcomes. Early-stage results from this collaboration have already been very promising, and we’re confident that together, we’re on the path to meaningful advancements in bladder health.

Zena Wehbe, Jude’s Lead Scientist, shared her thoughts about the partnership: “We’re excited to partner with Dr. Shamsaldeen at the University of Brighton to test the validity of our new products. It is a core value for us at Jude to ensure our products are scientifically proven, safe and highly effective. So far, the initial testing has been very promising and we hope this is a start of a very fruitful collaboration.”

At Jude, we want you to feel supported, empowered, and confident in your journey to better bladder health. Bladder issues don’t have to hold us back - while common, they aren’t normal, and they can be treated. With natural, science-led solutions, we can reclaim our freedom and embrace life with renewed energy.

We’ll update you with developments as we continue this exciting work in 2025. Your bladder health, freedom, and your confidence remain at the heart of everything we do at Jude.