Backed by the UK's top Scientists and Dieticians
State of the art food supplements. Expertly curated formulations. Our scientific research and product development is backed by the UK's top experts.


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With our science-backed food supplement that makes you feel empowered, not embarrassed
85,961+ customers tried & love Jude
Science-backed botanicals for a healthy bladder
The UK’s best-selling Bladder Health Supplement. Formulated with Pumpkin Seed Extract & Soy Phytoestrogen to help you feel secure all day long.
Your day, your way, don’t let life’s little interruptions run the show
Feel confident in your bladder, day and night
Say goodbye to uncomfortable pads and think less about bathroom breaks
State of the art food supplements. Expertly curated formulations. Our scientific research and product development is backed by the UK's top experts.
Science-backed and natural bladder health food supplements.
From wet to dry in just 3 seconds. Absorbs 8 teaspoons of liquid.
Odour-free, scrunch-free, worry-free. For the occasional sneeze or laughter-leak.
A safe and fun space for real conversations, from bladder confidence to personal struggles - you are not alone. We believe all women should be able to have a say in our health and wellness.