It started with a nickname: “Pee Girl”
At school, Peony was teased for always running to the loo. Later, doctors told her that leaks would just be her “new normal.” She refused to accept that.
Before Jude sold a single product, she created a Facebook group...
...a safe place for women to talk openly without shame. The response was huge. Thousands of women joined, sharing stories that had been bottled up for years.
From that spark, Jude was born. Today, you’ll find our products in Boots stores across the UK, but our heart is still the same: a community that says “you’re not alone, and you don’t have to just put up with it.”
“I refuse to accept that shame and worry should define who we are. It doesn’t have to be that way.”
Peony, Founder of Jude
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